Date: March 31, 2026
Category: Sports Betting & Sponsorship
Summary:
The English Premier League’s voluntary ban on gambling sponsorships on the front of matchday shirts has officially come into force ahead of the 2026/27 season. The move, agreed upon by clubs last year, aims to reduce the visibility of betting brands in football. However, it is expected to create a significant financial shortfall for several clubs. Analysis suggests up to 11 clubs, including Aston Villa, Fulham, and West Ham, could see their sponsorship revenue halved as they struggle to find non-gambling partners willing to pay comparable fees. The ban does not extend to other forms of advertising, such as sleeve sponsorships or perimeter board advertising, but marks a major shift in the league’s commercial landscape .
