The action sports world is diving deeper into iGaming with a new multi-year alliance. X Games has named online casino and sportsbook Stake as its exclusive global betting partner for the newly launched X Games League (XGL). The partnership will integrate real-time betting functions and odds directly into the X Games viewing experience, leveraging data from Alt Sports Data. As part of the deal, all four annual XGL events, including the Winter X Games in Aspen, will be exclusively live-streamed on Kick.com, where viewers can engage with live wagering during the broadcasts. This move is aimed at boosting fan engagement for the league’s global audience by merging high-stakes action sports with interactive betting opportunities.
