Sweden’s gambling market posted modest growth in the second quarter of 2025, with total revenue up year-on-year. At the same time, the national regulator Spelinspektionen confirmed a leadership shake-up, as long-serving director general Camilla Rosenberg prepares to step down
Gambling revenue climbs to SEK7.02bn
For the three months ending June 30, gross gambling revenue reached SEK7.02 billion ($744 million). This represented a 1.9% increase compared with Q2 2024 and a 5.9% rise on Q1 this year, according to the regulator’s latest data.
The largest share once again came from commercial online gambling, including internet casinos and sports betting. Together, these generated SEK4.63 billion, a year-on-year improvement of 1.4%. Sports betting faced tough comparables due to last summer’s Euro 2024 tournament, but overall activity still grew.
State lottery and slots lead the way
Outside online play, Sweden’s state-owned lottery and slot machine operations recorded the strongest growth. Revenue climbed 10.2% year-on-year to SEK1.42 billion, outpacing all other sectors.
Other categories showed mixed results:
- Public benefit lotteries fell 5.3% to SEK846 million.
- Bingo for public benefit held steady at SEK49 million.
- Land-based commercial gaming (such as restaurant casinos) brought in SEK63 million.
- The last few weeks of activity at Casino Cosmopol contributed SEK8 million, following Svenska Spel’s decision to close its final venue in April.
Sweden’s parliament voted earlier this year to abolish land-based casinos from January 1, 2026. While Svenska Spel could technically have kept its last property open until year-end 2025, the operator opted for an earlier closure under revised ownership directives in Stockholm.
Rosenberg to leave Spelinspektionen
Alongside the revenue update, Spelinspektionen announced that director general Camilla Rosenberg will step down on October 31. Rosenberg, who has led the regulator since 2017, will move on to become director of the Swedish Real Estate Agents’ Inspection Authority.
“I would like to thank Camilla for her meritorious work during a time of profound changes in the gambling market,” said chairman Claes Norgren, praising her leadership.
Her departure comes as Sweden continues reshaping its gambling sector, balancing growth in online play with sweeping structural reforms — including the end of land-based casinos.
