Spotlight on Breakthrough Outcomes from This Year’s Landmark Summit

Deep Dive into the SiGMA Asia 2025 Horizon Report: Highlights from a Transformative Summit

The latest edition of the SiGMA Asia Horizon Report has been released, capturing key findings and front-line insights from the SiGMA Asia Summit held June 1–3, 2025, at the SMX Convention Centre. With over 13,000 global attendees, the summit marked a major milestone in SiGMA’s international expansion and gathered leaders, regulators, and investors to examine one of the fastest-growing regions in the global gaming landscape.

“I’m thrilled to release this report on the SiGMA AIBC Asia 2025 Summit—a snapshot of the rapidly evolving environment we’re all part of. It captures the pulse of the industry, showcasing challenges, opportunities, and immense future potential,” said Eman Pulis, Founder of SiGMA Group.

This content-rich report features expert commentary and regional data, addressing key topics shaping Asia’s gaming industry—from regulatory shifts and emerging markets to the rise of blockchain, AI, and esports. It offers readers an in-depth view of the challenges and opportunities across the Philippines, India, Japan, Vietnam, and other jurisdictions.

Key Inclusions in the 2025 Asia Horizon Report:

• Market Intelligence & Insights
• Highlights from the SiGMA Asia Stage
• Highlights from the AIBC Asia Stage
• Why the SiGMA AIBC Series Is Unmissable
• Trending Topics: Blockchain, AI, Esports Integration, and Mobile-First Platforms

Asia’s complex regulatory frameworks, mobile-centric user base, and appetite for digital innovation position it as a frontier growth market. The Horizon Report reflects this momentum, providing a roadmap for stakeholders navigating these dynamic conditions.

Executive Summary – Report Highlights:

• Southeast Asia is highly diverse in regulation, culture, and economics. Despite fragmented laws, its youthful, mobile-first population, expanding digital infrastructure, and growing government openness to regulated online gaming are driving investor interest.
• Asia leads in gaming and esports. With some of the world’s most engaged user bases in China, South Korea, and Southeast Asia, the region stands at the heart of global esports and video game innovation.
• Technology is central to iGaming’s rise in Asia. From AI and blockchain to advanced data analytics and immersive UX, operators are leveraging automation, personalization, and Web3 integration to create seamless, secure, and engaging player experiences.
• Gaming is increasingly viewed as a social development tool. Educational platforms, charitable esports events, and narrative-driven games are promoting community engagement, education, and well-being across the region.
• Inclusivity emerged as a major theme. The summit spotlighted growing female leadership in gaming, tech, and finance, alongside upskilling initiatives bridging urban-rural talent gaps.
• Emotional connection is now a brand differentiator. From community-driven loyalty systems to socially conscious brand campaigns, players are seeking more meaningful engagement with platforms.
• Asia’s iGaming brands are evolving. Once dominated by land-based casinos, the sector now emphasizes omnichannel outreach, influencer-driven content, and integrated marketing to reach digital-native audiences.