In an exclusive video interview with Nation TV, Troy Nyi Nyi, SVP and General Manager for SEON Technologies in Asia Pacific, shared strategic insights on how the company is helping iGaming operators across the region manage fraud risk, maintain compliance, foster trust, and drive sustainable growth. His core message: Fraud prevention is no longer just about risk — it’s about business success.
SEON Builds Trust and Profitability in Asia’s iGaming Sector: Fraud Prevention as a Growth Engine
Tailored Fraud Strategies for a Diverse Region
Founded in Hungary in 2017, SEON has become a global leader in real-time fraud detection and AML compliance, securing over $300 billion in transactions for more than 5,000 clients. In Asia Pacific, however, SEON takes a far more localized approach.
“The APAC market is incredibly diverse… there is no one-size-fits-all strategy,” said Troy.
To meet regional needs, SEON localizes use cases, builds region-specific solutions, and invests in dedicated local teams offering end-to-end support — from pre-sales to onboarding to ongoing technical assistance. This structure empowers operators with HQs in Singapore, the Philippines, Hong Kong, or China, but global operations across the US, Latin America, Europe, and the Middle East.
Partnership-Driven Scalability
In Asia’s relationship-driven business environment, partnerships are essential. SEON is building a strong ecosystem of collaborators, including AWS and regional integrators, to deepen local engagement and accelerate product integration.
“We’re not going it alone — partnerships help us better serve our customers,” Troy emphasized.
These collaborations enable co-creation, improve speed-to-market, and support agility — all critical in a fast-moving iGaming landscape.
The Unique Risk Landscape of iGaming
Unlike many digital sectors where compliance and fraud are considered backend functions, iGaming places these challenges at the heart of the business model.
“Fraud prevention and risk management are at the core of iGaming… it’s more complex and higher risk,” Troy noted.
SEON identifies three key imperatives for iGaming platforms:
- User Trust – Players expect secure, uninterrupted experiences; trust impacts retention and lifetime value.
- Compliance – Operators must remain audit-ready across fast-changing jurisdictions.
- Profitability – Fraud controls should protect, not hinder. Blocking legitimate users or false positives can cost millions in lost revenue.
Balancing frictionless onboarding with strong fraud defenses is crucial.
A Unified, AI-Driven Compliance Suite
SEON has responded with a purpose-built AML suite for the gaming sector. The platform includes P-KYC, name screening, transaction monitoring, payment screening, and real-time regulatory reporting — all within a single dashboard.
Powered by a single API architecture, the system dramatically reduces implementation time and operational complexity. AI and machine learning analyze thousands of behavioral signals to support fast, accurate decision-making.
“It’s a one-stop platform designed to reduce false positives, resolve cases faster, and stay ahead of threats,” said Troy.
Redefining Fraud Prevention as a Business Driver
Troy concluded with a bold insight:
“Fraud is no longer just a risk issue. It’s a business issue — one that drives growth and builds customer trust.”
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