The online gambling market in Malaysia has experienced rapid growth in recent years and is projected to expand at a compound annual growth rate (CAGR) of approximately 9.3% from 2025 to 2031. Increased internet penetration and the convenience of mobile payments provide a solid foundation for industry growth. Young users have become the main driving force, favoring mobile platforms and personalized services. The government has strengthened regulations by cracking down on illegal platforms to promote a more regulated market. The adoption of new technologies such as artificial intelligence and blockchain further enhances industry security and user experience, supporting the digital transformation of the sector.
1. Market Over
The Malaysia online gambling market has been experiencing rapid growth in recent years. According to market research firm 6Wresearch, the market is expected to expand at a compound annual growth rate (CAGR) of 9.3% from 2025 to 2031, with the market size stead
2. Market Growth Dr
2.1 Increased Internet Penetration
By the end of 2024, Malaysia’s internet penetration rate reached 89%, with over 75% of users accessing the internet via smartphones. This provides a solid user b
2.2 Convenience of Mobile Payments
The widespread adoption of e-wallets and mobile payment methods has greatly facilitated deposits and withdrawals, reducing user participation costs and increasing transaction frequency an
2.3 Diverse Gambling Product Off
Online gambling platforms continuously enrich their product lines with sports betting, live dealer games, eSports betting, and more, catering to varied user preferences, enhancing user experience and platform stickiness, thereby driving retention and growth.
3. U
Recent surveys indicate that 68% of active online gambling users are aged between 18 and 35. This demographic prefers mobile betting, enjoys real-time interaction, and favors personalized services, making them the key growth drivers of the market.
4. Regulatory Environment
Despite rapid market development, the Malaysian government has strengthened regulatory efforts, focusing on cracking down on illegal gambling platforms and promoting cooperation between legal platforms and authorities. In 2024, 15 illegal online gambling websites were shut down, underscoring the government’s commitment to a healthy and regulated market.
5. Technology Empowerment
5.1 Artificial Intelligence (AI)
AI technology is widely applied for precise user profiling and risk management, improving operational efficiency and user experience while reducing fraud risks.
5.2 Blockchain Technology
Blockchain ensures transparency and security in betting and fund transactions, enhancing user trust and promoting digital transformation in the online gambling industry.
